With the leadership and board members, several lead donors were identified and working with and alongside the Goodspeed team, guiding them through the cultivation and solicitation process with a donor. We worked closely with Goodspeed’s leadership to create a marketing and communications strategy and collateral materials and created reporting mechanisms to track donor solicitations, pledges, and gift acknowledgment. During our engagement, training was developed and delivered to board members to create strategies for donor engagement and outreach. Our work with Goodspeed Musicals included the development of a campaign strategy and plan including donor identification, as well as office and board structure enhancements for capital campaign success. We would be leading the organization through a major philanthropic initiative, with a board that shared a vision for the organization but one that had not been engaged in a large-scale philanthropic effort. Our work would guide the leadership team and their board through the completion of the campaign’s Quiet Phase. The scope of our work for, and with Goodspeed Musicals included our expertise in developing, leading, and the administration of a capital campaign to raise upward of $7M. The Leadership team and Board of Goodspeed recognized the need to launch a capital campaignto preserve this historic landmark for capital/facility improvements that would also enhance the audience experience. This classic theater building, in Haddam, Connecticut first opened as a vaudeville and operatic venue in the late 1800s, remaining vacant for many years, and reopened in 1964 as a professional musical theatre. The iconic Goodspeed Opera House, “The Home of the American Musical Theatre,” is a cultural destination for the New England region, welcoming over 120,000 visitors each year and serving thousands through its educational outreach. Taking on a Capital Campaign for Goodspeed Musicals was an honor. Overview/Situation of a Capital Campaign: Capital Campaign Case Study: Goodspeed Musicals
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |